Home Forums Display Advertising Programs Google AdSense – To use vignette ads or not?

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    Hey everyone,

    Those of you who use Auto Ads on Google AdSense, how do you feel about using vignette ads, and have you found that these have affected your user retention rates at all?

    Back in the days of popup and popunder ads, I know that traffic was often adversely affected once these formats were implemented, but are you seeing the same when vignettes are in place?

    Thanks in advance.

    Hina ZaibHina Zaib

    Here’s a breakdown of the pros and cons of using vignette ads with Google AdSense to help you decide if they’re right for your website:


    Potentially Higher Revenue: Vignette ads can be lucrative because they’re attention-grabbing full-screen formats. They might lead to a higher click-through rate (CTR) compared to traditional banner ads.

    Non-intrusive Placement: They appear between page loads, so they don’t disrupt your website’s content while the user is actively browsing.

    Managed Frequency: Google limits vignette ads per user to avoid overwhelming them, maintaining a decent user experience (UX).


    Negative Impact on UX: Despite limitations, some users might find vignette ads annoying, especially if they appear frequently. This could lead to higher bounce rates.

    Uncertain Revenue: While CTR might be higher, there’s no guarantee of conversions (users taking a desired action after clicking the ad).

    Limited Control: You have minimal control over the appearance and content of vignette ads, which might not align perfectly with your website’s design or brand.

    Here are some additional factors to consider:

    Website Content: Vignette ads might work well for websites with short content breaks between pages (e.g., news articles). They might be disruptive for longer-form content.

    Target Audience: Consider your audience’s receptiveness to these types of ads. If your visitors are browsing for information or completing tasks, vignettes might be frustrating.

    Making the Decision:

    Start with Experimentation: Enable vignette ads in AdSense settings and monitor your website traffic and revenue for a test period.

    Track Performance: Use Google Analytics to see how vignette ads affect user behavior (bounce rate, time on site) and ad revenue.

    User Feedback: Consider user feedback through website comments or surveys to gauge their experience with vignette ads.

    Ultimately, the decision depends on your website’s goals and target audience. Test, analyze, and refine your ad strategy to find the optimal balance between user experience and ad revenue.

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