Home Forums Building Your Audience Does guest blogging still work in 2023?

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  • #31393

    For the past few years, one of the most common methods used to build a domain’s authority, to acquire quality inbound links and to establish one’s self as an expert in a given field was to approach respected websites in a given niche and offer to create guest content for them at no cost, in exchange for a return link or two. The value exchange here was clear. A site would receive fresh content from a contributor for free, and the contributor would hopefully receive an incremental boost in search relevance and targeted traffic.

    In the post-ChatGPT era, however, it’s now faster and easier than ever for website publishers to create content if they’re looking for something new, and in many cases the quality of the output is reasonably strong (especially if the publisher takes time to edit the article to suit their publication’s voice before it goes live).

    Given this, I would imagine that it’s now harder to convince established websites to accept guest article submissions. Is that the case, or are some of you continuing to experience success with this method of promotion?

    #31505
    Stellar DevelopersStellar Developers
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    Guest blogging is still alive and well in 2023! In fact, guest blogging has evolved as a content marketing technique and 53% of digital marketers believe it’s a great way to build a backlink profile. Plus, it offers a host of benefits to help you climb higher up the search engine rankings.

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