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Well, it all depends really on how well you integrate your SEO and IMC efforts.
Marketing needs to be a wholesome effort, not just a one-dimensional application of tactics to get specific results at specific times. One should aim to develop a proper strategy that includes social media, advertising, and PR as a way to bring about greater traffic. Focusing solely on SEO won’t do the trick.
While I was working as a marketing manager, I didn’t just go with the company’s SEO and social media efforts. I developed a proper strategy so that their status as a world renowned logistics company is bolstered through wholesome marketing.
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